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National Gypsum Launches New Spanish Website
New website developed to provide tools and resources to Spanish speaking Hispanics
in construction.
In an effort to make its resources available to all its users, National Gypsum,
a leading manufacturer of gypsum wallboard and related products, announced today
the launch of the Spanish version of its award winning website. Hispanic construction
professionals are now able to find all the information about the company’s products
and resources, including Material Safety Data Sheets (MSDS), submittals, guide specifications
and product literature. The website can be accessed at
www.nationalgypsum.com/espanol or by
clicking the link Espanol on the website www.nationalgypsum.com.
National Gypsum is the first company in the gypsum industry to offer its users all
of its online resources in Spanish. In 1995, National Gypsum was also the first
gypsum company to debut a website that introduced its products and resources on
the Internet. The company enlisted the help of Enventys Latino Market Solutions,
a fully integrated product and business development firm, and Vialogix, developers
and designers of National Gypsum’s award-winning website. “Vialogix helped us extend
our original site architecture, which our customers have told us they like using
due to its ease of use, to our new Spanish language site. Enventys’ expertise was
invaluable in specifically tailoring the content of this site to this important,
fast growing customer segment,” said David Drummond, Director of Marketing at National
Gypsum.
The Hispanic portion of the U.S. labor force has increased rapidly over the last
decade, particularly in construction, which has a larger share of Hispanic workers
than any industry, except agriculture. According to the Pew Hispanic Center, 24.2%
of construction workers are Hispanic. The number of Hispanic construction workers
quadrupled in the last two decades.
“The Hispanic labor force is a very important part of our industry. By providing
our website in Spanish we want to be the destination of choice for the Hispanic
construction worker looking for product information and want them to see National
Gypsum as a partner throughout their career,” added Drummond.
“National Gypsum just made a major step in reaching out to the Hispanic construction
professional,” said Alfredo Garza, Director of Hispanic Marketing at Enventys. Some
estimates already put the number of U.S. Hispanics online at 12.4 million and growing
15% to 20% annually, four times faster than in the general population. “I really
believe that they will be rewarded with the loyalty of Hispanic customers for taking
the lead with this important initiative.”
"National Gypsum has made a conscious effort to listen to customer feedback and
deliver a consistent user experience across all its web properties. The Spanish
language site caters to an important audience and continues the National Gypsum
trend of giving customers the information they need to make intelligent purchasing
decisions," said Rob Norris, President of Vialogix.
About National Gypsum
National Gypsum is a fully integrated manufacturer and supplier of building products
used worldwide. Primary emphasis is on Gold Bond® BRAND
gypsum wallboard, ProForm® BRAND interior finishing
products, and PermaBase® BRAND cement board, in addition
to a new XP family of abuse, impact, mold and moisture resistant products. Based
in Charlotte, NC, privately held National Gypsum operates more than 40 facilities
throughout the United States and Canada.
February 1, 2006
Contact:
David Drummond
704/365-7293
dbdrummond@nationalgypsum.com
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